![]() ![]() Swift announced the album after her hiatus and a blackout of her social media, which generated widespread attention. Retrospectively, Swift stated she played an alter ego in the album. Marking a stark shift from the synth-pop style of its predecessor, Reputation is built around dark electropop and R&B, inspired by urban genres like EDM, hip hop, trap and Miami bass, resulting in a heavy electronic production consisting of surging synthesizers, pulsing drum machines, and manipulated vocals. Influenced by the scrutiny, Swift wrote Reputation under two major themes: one drawing from the excessive media gossip, and the other about finding love amidst the tumultuous events. As an effort to revamp her state of mind, Swift created Reputation with producers Jack Antonoff, Max Martin, and Shellback. She hence secluded herself from the press and social media, where she had maintained an active presence. Following her fifth studio album 1989 (2014), Swift was involved in disputes with multiple celebrities, which became a subject of widespread tabloid scrutiny. ![]() It was released on November 10, 2017, by Big Machine Records. Reputation (stylized in all lowercase) is the sixth studio album by American singer-songwriter Taylor Swift. ![]()
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